Sony-Ericsson aces rivals with tennis star campaign

Tennis stars Ana Ivanovic (pictured) and Daniela Hantuchova flank Sony-Ericsson's latest global commercial for its Cyber-shot brand, which premieres in Hong Kong. <BR><BR> Called 'Never Miss a Shot', the BBH-developed commercial, created by John Hegarty, features an action-packed tennis match between the ladies across rooftops and skyscrapers. <BR><BR> The TVC will be supported by a global 360 campaign complete with print, point-of-sale, digital and viral marketing.

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