The deluge of data, nevertheless, served to uncover new insights behind soccer's showcase tournament.
For instance, ACNielson found that the awareness level of sponsors is strikingly low.
Coca-Cola, the top brand on the list, was only recognised as a sponsor by 22 per cent of respondents. Adidas, Fujifilm and McDonald's followed with nine, six and five per cent respectively.
Taylor Nelson Sofres found that the China/Costa Rica match on the afternoon of June 4 produced one of the highest reach of any programming in Beijing recently.
Its television panels, which monitored all channels, revealed that the game had a reach of 31.9 per cent in Beijing alone, or roughly 2.3 million people.
MindShare's consumer insight team went a step further with a survey that indicated that the key Chinese economic hubs of Shanghai, Guangzhou and Beijing came to a virtual standstill when China faced off against Costa Rica.
Around seven-out-of-10 respondents said they watched the game, with the highest viewership recorded in Beijing, with a figure of 76 per cent.
Meanwhile, ZenithMedia's findings pointed to sharply lower television viewership in Europe because of the time difference with Asia.
Comparing the first five matches with the last World Cup in France 1998, Zenith found that viewership was down between 26 and 50 per cent in Germany, France and Spain.
Italy and the UK, however, showed an increase of 11 and 14 per cent respectively.
