Singapore outdoor shop adds China to regional network
<p>SHANGHAI: Singapore-based outdoor company Poster Publicity </p><p>Asia-Pacific (PPA) has set up an office in China, which it said was one </p><p>of the most fragmented outdoor advertising markets in Asia. </p><p><BR><BR> </p><p>The Shanghai office joins PPA's regional network of offices in Hong </p><p>Kong, Manila and Kuala Lumpur and affiliates in Bombay, Seoul and </p><p>Tokyo. </p><p><BR><BR> </p><p>PPA regional marketing manager Wong Poh Yin said the move to China was </p><p>client-driven. "We have been actively buying out-of-home media in China </p><p>for regional and international clients, including Visa, Estee Lauder and </p><p>Nokia," Wong said. </p><p><BR><BR> </p><p>PPA has appointed Koh Khong Hua as managing director for its China </p><p>operations, Patricia Wee as account service director and Liu Jian Sheng </p><p>as operations manager. </p><p><BR><BR> </p>