It is believed that the business- estimated between US$10-20 million- will be split between pre and post-paid solutions.
Meanwhile, the media AOR remains undecided, though according to a source the client is looking for an independent agency.
Meanwhile, the media AOR remains undecided, though according to a source the client is looking for an independent agency.
Sinar Mas is a local conglomerate that owns Asia Pulp and Paper and several property, wireless and agriculture businesses. The upcoming telco, nicknamed 'Win' in the client's brief, is helmed by former executives from Smart Telecom in the Philippines.
