According to sources, the client asked each agency for further details on a range of issues, including processes and teams. Pitch consultancy R3 was not present at the meetings.
SIA in final 'chemistry' check
SINGAPORE - As Singapore Airlines nears a final decision on its US$65 million creative review, the airline has held a series of "chemistry meetings" with pitch finalists TBWA, DDB and Publicis, after the trio made their final creative presentations at the start of this week.
