Owner Mahaphant Group has plans to maintain Shera's domestic market lead and grow the business in Southeast Asia, starting with Cambodia.
Leo Burnett was selected without a pitch based on its creative credentials and ability to act as a regional hub.
Mahaphant is one of Thailand's largest concrete roof tile and fibre cement manufacturers.
Shera appoints Leo Burnett Bangkok for regional marketing push
BANGKOK - Shera, a wood substitute brand, has appointed Leo Burnett Bangkok as its marketing partner as the company looks to expand domestically and across the region.
