Developed by Tequila\Singapore, the drive follows the successful launches of the upmarket Sentosa Cove and Oceanfront property developments on the island.
SLG marketing director Maurice Williams said the campaign adapts the existing 'Our business is your pleasure' consumer brand platform, rolling out a print drive around the message 'The reason to believe'. "When you talk to investors, they want to be dealing with an entity that is the development corporation, rather than the 'fun' consumer brand entity," said Williams. "We want to reassure investors."
Each execution will focus on "the attention to detail, which is essential to Sentosa''s way of creating such a seamless product," he added.
The creative is slated to launch in Q4 this year.
The campaign will follow the rollout of a domestic push for the Sentosa Harbourfront Precinct, which will include the launch of the Vivocity mega-mall.
