The move marks Seddon’s return to the network, after joining JWT three years ago from Saatchis in Malaysia. According to sources, Seddon will see out his notice with JWT until the end of January next year, at which his replacement will be announced.
Meanwhile, Icasas retires from a career spanning more than 40 years in the industry, 14 of which were spent at Saatchis.
“It’s timely that Matt Seddon joins Saatchis now. The agency hasn’t been doing well creatively in recent years and it is due for a shake up,” noted a source.
During his tenure at the WPP-agency, JWT picked up a gold Radio Lion at this year’s Cannes festival for its Lotus Spa campaign.
