More than half of television audiences around the world have
expressed dissatisfaction with their choice of programmes.
Fewer than half of the TV viewers (47 per cent) rated the choice of
programmes they watched as meriting a satisfaction score of eight or
more out of 10, according to a Roper Starch survey.
Although viewers with more channels tended to express higher levels of
satisfaction, the levels have not grown in proportion to the number of
channels available.
The research also underlined the trend of fragmenting viewership; that
is, many viewers watching just a fraction of the channels that are
available to them.
