SAP expands targets to SMEs in global blitz

Enterprise software vendor SAP has rolled out the latest phase of its global advertising campaign in Asia, as the software solutions giant announced plans to double online spend in a bid to better connect with the SME market.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features