Ruder limits scope to three disciplines

GLOBAL - Ruder Finn is to focus its efforts on three key practice areas in a bid to concentrate more effectively on the network's strengths.

The reorganisation, based on the agency’s new global growth platform, will see the network divide its business into corporate and public trust, health and wellness and global connectivity.

Ruder Finn Asia president and managing director Louise Harris, now based in the US, will take on the new role of global strategic head of the corporate and public trust unit, in addition to her regional remit. Harris will focus on corporate and CEO reputation, strategic initiatives, public affairs and CSR.

In other appointments, Hope Ewing will take the helm of the region’s health and wellness pillar as vice-president and MD, while Jane Rogers has been promoted to a similar role, in charge of global connectivity.