Qube wins Ascott Group

Singapore creative boutique Qube has triumphed in a pitch for the Ascott Group's advertising business, displacing incumbent DDB. <BR><BR> The CapitaLand-owned serviced residence operator runs three brands in Asia-Pacific - The Ascott, Somerset and Citadines - as part of a portfolio that includes 16,000 serviced residence units worldwide. <BR> <Br> Qube creative director and founder Quentin Berryman said: "Having gained a sound appreciation of the luxury hospitality brand market and marrying this market insight with Qube's strategic and creative verve, we confidently believe the agency will add significant value to The Ascott Group's brands now and in the future."