Publicis has revealed the next phase in a string of management changes at the agency's Greater China operation, following the high-profile departures in recent months of China chief executive officer and Shanghai MD Neil Hardwick and China managing partner and Beijing chief executive S Y Lau (Media, 16 June).
Publicis Taiwan head Sheena Jeng has been confirmed as the new China CEO, effective August 1, overseeing the Shanghai, Beijing and Guangzhou offices.
"Clearly she was due for a promotion, and while Taiwan is a very important market, it is not on the same scale as China," said Guillaume Levy-Lambert, chairman, Publicis Asia-Pacific.
Publicis Taiwan GM Roy Soetanto will also join Jeng in China, although Media understands his role will not be confirmed for a few weeks. March Chung, most recently business director in Taiwan, will be promoted to the GM Taiwan role, also effective from August 1.
Levy-Lambert also dismissed speculation that Hardwick would leave the agency altogether, insisting the outgoing mainland China chief would take up a new senior role within the network.
