PRWEEK: MDK to oversee - Project Phoenix media onslaught

SINGAPORE: Project Phoenix, the media blitz by the Pacific Asia Travel Association (PATA) to restore the region's Sars tarnished image, has secured US$1 million sponsorship from CNN, Time and Fortune. It is PATA's biggest break which, until recently, had only managed to secure US$250,000 in funding from governments - compared to big-budget national comeback bids.