PRWEEK: Careers Q&A - Deepshikha Dharmaraj, Regional market leader, Genesis PR, India

How did you get into PR? I joined PR to check it out and never left! After I finished my Masters with a specialisation in marketing, the most obvious choice was a marketing job in a leading FMCG business, until I realised that for this one needs to do an intensive two- year stint of sales first in some remote cities of India. The next choices were advertising and market research, but I wanted to do something different.