PRWEEK: Best practice a regional given, says ICCO panel

BERLIN: Despite the relative immaturity of some of Asia-Pacific's PR markets, public relations is not new in a region where the fundamentals of business have for centuries been trust-based. Golin/Harris non-executive chairman, Asia, Anne Forrest further pointed to the differences between the level of industry best practice and specialisation found in Asia, versus the rest of the world, at this month's ICCO Global Summit in Berlin.