The new unit, called Profero Goldensq, was set up in response to demand for higher quality moving-image internet advertising in China. The move sees Golden Square graphic designer Ben Leyland move from London to Profero’s Shanghai office.
“Clients, particularly in Shanghai and Tokyo, have been asking us to bring this capability to Asia for over six months. We’re delighted to be doing so with Golden Square", said Daryl Arnold, group chief executive of Profero (pictured).
