Porsche hunts for PR partner

Porsche Asia-Pacific, headquartered in Singapore, is in the process of selecting an agency for its regional PR account. <BR><BR> According to a spokesperson at Porsche, the group has never had a regional agency during its five-year presence in Asia, and called the pitch to bolster its regional communications. One source involved in the pitch disclosed that fifteen agencies in the regoin - mostly small to medium-sized local shops - were called in for an initial RFQ several weeks ago.