Pioneer China selects Integer for retail business

SHANGHAI - Promotion and retail agency Integer China has been awarded Pioneer China's mainland business.

Integer, which won the brief following a competitive pitch, has been tasked with designing the brand’s retail presence in China, beginning with its flagship store in Shanghai.

Pioneer China is a consumer electronics brand, which is seeking to build an inspirational environment for high-end consumers by using the retail channel to promote the brand’s focus on design, premium and quality.