Launched yesterday, the new portal was conceived and developed by OMD in conjunction with local production shop MyBee.
Featuring blogs from four renowned popstars in Greater China - Nicholas Tse, Edison Chan, Louis Koo and Jolin Choy - wallpapers, screensavers and other content, the site offers consumers weekly prizes, culminating in the grand prize, in which Pepsi will help the winner realise their “music dream”.
Targeted at Hong Kong’s youth, the campaign is expected to last for one month.