Staff Reporters
Jun 24, 2011

Partnership Marketing adds three new appointments

SINGAPORE - Partnership Marketing (PM) has been engaged by Golden Village, Setanta Sports and IQPC.

Partnership marketing is part of The Collinson Group
Partnership marketing is part of The Collinson Group

The partnership marketing agency will create brand partnerships with synergistic brands to help Golden Village, Singapore’s leading cinema chain, achieve their objectives.  PM will look to gain loyalty rewards and drive customer acquisition amongst the target audience in Singapore through partnerships with synergistic lifestyle brands.

For pay-tv channel Setanta Sports, PM is tasked with gaining positive brand endorsement; gaining money can’t buy media and driving customer acquisition amongst the target audience in Australia.

And PM is similarly tasked for IQPC, to drive customer acquisition amongst the conference organizers’ target audience in Australia, Singapore and Hong Kong.

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