The appointment follows Philip Ho being named Zuji’s general manager. No indication has yet been made that Parata will review Zuji’s relationships with its agencies - Kinetic in Singapore, Zenith Media and Edelman for PR.
Last year, Zuji segmented its website to make it more lifestyle-oriented, and to fine-tune its relevance for users and advertisers. Recent campaigns have encouraged travellers to go online to book their holiday arrangements. September’s ‘Quit the line’ campaign highlighted the benefits of online booking.
Last year, Zuji segmented its website to make it more lifestyle-oriented, and to fine-tune its relevance for users and advertisers. Recent campaigns have encouraged travellers to go online to book their holiday arrangements. September’s ‘Quit the line’ campaign highlighted the benefits of online booking.
Parata said: “My task will be to evolve the Zuji brand, as well as the other brands within the portfolio, and devise strategies that position Zuji as top-of-mind for travel.”
Parata’s 15 years’ of experience in the online travel industry includes stints in Air New Zealand and Lastminute.com.
