HONG KONG: Outdoor company Texon Media has introduced rooftop
panels to its bus shelter network, attracting a diverse list of
advertisers.
A movie production company Astoria Distribution was the first to sign up
for promotion of Golden Scene - Jan Dara. Other advertisers that will
run campaigns using the rooftop panels include Cathay Pacific, Standard
Chartered Bank and herbal medicine Nin Jiom.
Lit 24 hours a day, the panels boast a display size of 800mm by 5,600mm
and require a poster for display instead of custom-built billboards. An
advantage with the panels is that they don't need to be dismantled
during a typhoon as they can lie flat.
Texon has installed the rooftop panels in prime business and financial
areas such as Central and Admiralty and along trunk routes, including
Hennessy and Gloucester roads on Hong Kong Island and Nathan Road on
Kowloon.
