The FCB-developed campaign includes a fast-paced, 15-second TVC showing a boy who upon biting into an Oreo cookie is transported to a toy store where he frantically pushes a cart and grabs all the toys he can get his hands on.
FCB account service vice-president, Raul Marabut, said that the TVC, which was supported by print and heavy merchandising, was aired on cartoon networks and on programmes popular with housewives. He also said that a raffle would be held in May to pick three kids for the raid, including the grand winner who will be flown to Hong Kong to raid the Toys 'R Us store.
