Peter Moody
Sep 27, 2012

OPINION: Five big mistakes companies make with digital strategy in Japan

Peter Moody, managing director of Profero Tokyo, highlights the ways foreign companies are behind the times in Japan. +++

Peter Moody

It is the year 2012. Digital is now traditional. Online music sales now outstrip retail CD sales. Digital marketing spend outstrips newspapers. Japan’s mobile carriers will soon all launch 4G services. The once dominant Mixi Japan’s local SNS service, which at its height claimed approximately 30 million members is in steady decline, while Facebook and Twitter have become the largest social networks in a once blog-dominant market. The world is moving forward. Yet has marketing moved with the...

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