Netease to launch own search engine

BEIJING - Netease, the Chinese internet portal otherwise known as 163.com, has revealed plans to launch its own search engine in a move that will pit it directly against Baidu and Google, its former partner, for search advertising budgets.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features