Nestlé India hands media brief to Zenith
ZenithOptimedia has confirmed that it has been awarded Nestlé India's media planning and buying business as part of a global review against WPP's GroupM media agencies. The Greater China business, pitched as a single market, is believed to have gone to MindShare, which declined comment, while GroupM has scooped the Thai assignment. The India review pitted GroupM/MEC led by Asia-Pacific chairman and CEO Andre Nair, against the ZO India team helmed by India CEO Ambika Srivastava, for Nestlé's entire brand portfolio for a three-year period, beginning January 1, 2006. Universal McCann was the incumbent on the account. India is the 15th market win for the Publicis Groupe network, which scooped a handful of European markets in the last four weeks. ZO Asia CEO Philip Talbot, who was actively involved in the India review along with David Benson, international head of account planning, said ZO would become a "100 per cent global partner" in all of Nestlé's communications solutions.
