Naturally, the initiative does not fail to remind consumers that Muangthai is the place to go for health insurance.
The campaigns continue the Muangthai Smile Club program, which intends to personalise and connect the brand emotionally to Thai consumers. With people becoming increasingly more rational as to where they spend their money, one of the challenges, according to a spokesperson, was “how to make consumers feel that we are a professional health insurance partner that you can trust while retaining a unique, fun and friendly personality.”
The campaigns continue the Muangthai Smile Club program, which intends to personalise and connect the brand emotionally to Thai consumers. With people becoming increasingly more rational as to where they spend their money, one of the challenges, according to a spokesperson, was “how to make consumers feel that we are a professional health insurance partner that you can trust while retaining a unique, fun and friendly personality.”
The three television commercials show a variety of scenarios detailing swine flu prevention. But instead of focusing on dollars and insurance plan options, the commercials highlight the company’s caring approach.
Credits:
Project Happy Life without H1N1
Client Muang Thai Life Assurance
Creative agency JWT, Bangkok
Chief creative officer Pinit Chantraprateep
Art director Kittiphan Palmoke
Copywriters Warawut Kaennakham, Littichai Panitchareon
Producer Jutamas Juntasorn
Account servicing Nilobol Chantaraks, Phanicha Chirapark, Pajsalita Horsathittham
Planner Sivaporn Majareon
Director Ketchai Parponsilp
Production company Phenomena
Exposure Television, print, radio