Mountain Dew's Lil Wayne brand partnership fizzes

Lil Wayne, who played 78 shows across the globe and grossed US$50M in 2011, has teamed up with Pepsi owned Mountain Dew to form a creative brand partnership.The core focus of the association is a ...

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features