Asia, where consumers change mobile phones at a faster pace, will figure prominently in the global alliance, which covers the US, Europe and Latin America.
MTV Asia will produce five-minute vignettes titled 'Alert', spotlighting new and developing artists.
The Alert platform will bring together TV, mobile and web elements to provide a comprehensive platform for the incubation and promotion of new music trends and artists, said David Flack, MTV Asia senior vice-president, creative and content.
"We are taking this partnership beyond on-air programming to cover on-the-ground activities, online and on Motorola phones," Flack added. MTV Asia and Motorola will jointly decide and execute the marketing strategies in Asia.
Motorola will continue to work with its agency, Ogilvy & Mather, and media agency Universal McCann for creative ideas.
Said Mabel Tay, director of brand and consumer communications, personal communications sector, Asia-Pacific Motorola: "We aim to establish ourselves with music initiatives ... to accelerate and enhance usage of mobile phones among the youth segment in Asia."
The alliance was developed with a strategy to create the ultimate mobile entertainment platform via Motorola devices, along with customised on-air programming, wireless content, events and contests.
There will also be MTV-branded games, wallpaper, screensavers, ring tones, live events and merchandising opportunities.