Matthew Miller
Oct 8, 2014

Mitsubishi crowdsources a driving anthem

AUSTRALIA - Rather than hire a jingle writer or license a pop song, Mitsubishi Motors of Australia is running a contest that entices independent artists to write an anthem for the car company's advertising.

Client Mitsubishi Motors Australia 

Agency Jamshop

Market Australia

Campaign scope Accelerate, a contest for upstart music artists to contribute an anthem for the brand.

Details The winner will receive A$10,000 US$8,802, national exposure through Mitsubishi Motors advertising and A$5,000 worth of paid studio time in addition to the chance to professionally record the winning track. The contest also includes smaller...

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