Gurjit Degun
May 29, 2019

Mini calls global ad pitch

BMW-owned brand is seeking an agency to work across the whole brand, including merchandise.

Mini calls global ad pitch

Mini is searching for an agency to work on its global advertising account.

It is understood that the BMW-owned car marque, which launched in 1959, will require an agency to work across the whole brand, including merchandise.

The pitch is not believed to affect Droga5 London, which won a global brief to launch the Mini Electric.

Crispin Porter Bogusky landed a global brief in 2014 to handle Mini’s Clubman launch, but the agency no longer works with the brand.

Mini is celebrating its 60th anniversary this year and is running a campaign online and across social media asking customers to share "adventures" that they have had with their Mini.

The move is also not believed to impact Mini’s UK relationship with The Brooklyn Brothers, which won the business in 2016 from Iris. Before that, WCRS held the account. 

BMW declined to comment.

Related Articles

Just Published

4 hours ago

Coles CMO Lisa Ronson departs

The marketer announced she will leave by the late September. The news comes just one week ahead of Coles delivering its full financial results for 2022.

8 hours ago

How Western commerce platforms increasingly look to ...

SHANGHAI ZHAN PODCAST: Western commerce platforms such as Amazon remain distinctive, but are taking on more characteristics from their Chinese counterparts, says Victoria Glanz, who runs European operations for Chinese commerce company Fulljet.

9 hours ago

The many misunderstandings of using AI in creative work

SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.

9 hours ago

Asia-Pacific Power List 2022: Mits Minowa, Allbirds

The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.