MindShare picks Manpreet to fill new S'pore role

<p>SINGAPORE: MindShare has created a new group position in Singapore, </p><p>promoting Manpreet Singh to managing director to oversee its three media </p><p>shops - MindShare, Motivator and Maximize. </p><p><BR><BR> </p><p>Manpreet, who was general manager of MindShare, said the move was aimed </p><p>at streamlining the management structure. Under the new set-up, general </p><p>managers of the three media shops in Singapore will no longer report </p><p>separately to Kelly Clark, MindShare's Hong Kong-based Asia-Pacific </p><p>CEO. </p><p><BR><BR> </p><p>The change also means that the Singapore operation now has the same </p><p>management structure as the China and Hong Kong offices. </p><p><BR><BR> </p><p>The three media shops will run as separate businesses but Manpreet is </p><p>hoping to gain synergies by ensuring they work together in commissioning </p><p>research, implementing proprietary software tools and conducting </p><p>training schemes. Deepika Nikhilender, who was previously director of </p><p>MindShare, will take over Singh's previous role as general manager of </p><p>MindShare. </p><p><BR><BR> </p><p>Margaret Soebardi has been promoted from business director of Maximize </p><p>to general manager of Motivator. </p><p><BR><BR> </p><p>She replaces Karin Galley-Dick who becomes general manager of Maximize, </p><p>taking over from Darragh Hardy, who left last week to become managing </p><p>partner at MindShare Bangkok. </p><p><BR><BR> </p>