"She has a very solid client service background coming from Ogilvy & Mather.
She is very entrepreneurial, very knowledgeable on the latest digital innovations and trends, and most importantly lives and breathes the medium.”
Magpayo said: “In the spirit of the internet, where companies have invented new business models and new ways of doing things, my hope is that Mindshare Interaction’s advocacy for digital media can also change the way brands and consumers communicate."