MindShare hires Magpayo for digital launch

MANILA - MindShare Philippines has appointed ex-Ogilvy & Mather account director, Crisela Magpayo (pictured), to the newly created position of director of digital practice as the agency looks to launch MindShare Interaction in the country.

“It was a long and exhaustive search for the right person to lead our interaction business. But Crisela has all the right qualities I was looking for," said Bunny Aguilar, general manager of MindShare Philippines."

"She has a very solid client service background coming from Ogilvy & Mather.

She is very entrepreneurial, very knowledgeable on the latest digital innovations and trends, and most importantly lives and breathes the medium.”

Magpayo said: “In the spirit of the internet, where companies have invented new business models and new ways of doing things, my hope is that Mindshare Interaction’s advocacy for digital media can also change the way brands and consumers communicate."