Millionaire gameshow launches in China

GUANGZHOU - A Chinese celebrity version of international gameshow 'Who Wants To Be A Millionaire' will launch across the mainland by the middle of this year.

Featuring a cast of TV celebrities and other pop culture stars, the show is being licensed by Celador International and China Media Power, which holds the exclusive TV license in China.

The format will be based on a charity theme, with all the money won by celebrities donated to the charity they are representing.

Zixunmedia has been appointed the advertising sales agent for the programme.

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