Currently published in the evening, Mid Day Delhi has failed to create the same impact as its Mumbai namesake.
"The paper is eyeing the young urban professional on the move, who may be in Delhi during the day, but back in Mumbai in the evening, or vice-versa," said Manojit Ghosal, chief financial officer of Mid Day Multimedia. "A Mumbai reader is no longer very different from a similar target reader in Delhi. They are equally interested in news and entertainment."
The group is actively recruiting personnel and aims to hit the stands by the time of the Cricket World Cup in March.
While Delhi's broadsheet market is saturated, the compact segment is believed to offers significant growth opportunities.
