Hui Mei Lee, global relationship marketing manager, Microsoft, said that Go Direct will take a “consultative role” in creating a new relationship marketing project, targeting the public sector. The programme covers Asia-Pacific, including Japan, Australia and New Zealand, and is expected to last a year.
Go Direct, who has worked with Microsoft before, received the project without a pitch. “We don’t have regional AORs,” Lee emphasised. “We appoint agencies on a project basis.”
