Exposure to newspapers has changed considerably across the region,
particularly in the Philippines, Thailand and Malaysia, according to
research by NFO WorldGroup - Hong Kong.
Only a minority of the population in the three countries claim the time
spent reading newspapers was lower today than a year ago. Most readers
in Chin are also spending less time reading newspapers. This has been
attributed to their ability to access news online.
Radio exposure also experienced a great degree of change, with listeners
in all countries spending less time listening to the radio compared with
12 months ago.
Taiwan had the lowest newspaper and radio exposure at 87 and 64 per cent
respectively.
Mainland China's radio listenership levels were also relatively low at
70 per cent.
CHANGES IN EXPOSURE TO THE NEWSPAPER AND RADIO MEDIA
Time spent reading newspapers compared with 12 months ago
China Taiwan Hong Philip- Thai- Malay- Sing-
Kong pines land sia apore
More 10% 6% 17% 27% 29% 25% 24%
The same 66% 52% 60% 37% 43% 45% 51%
Less 16% 29% 19% 33% 25% 28% 22%
Never read newspaper 7% 13% 3% 3% 3% 2% 3%
Reading the newspaper 54% 37% 44% 25% 21% 26% 38%
less because accessing
it online
Time spent listening to the radio compared with 12 months ago
More 6% 9% 13% 23% 20% 18% 14%
The same 42% 36% 41% 32% 31% 36% 37%
Less 22% 19% 27% 34% 34% 34% 34%
Never listen to radio 30% 36% 19% 11% 15% 11% 14%
