The new section, which debuted earlier this month will build on the Dow Jones publications' monthly 'Currents' specials, to provide readers with sophisticated insights on lifestyle issues, including ideas and tips, from across the region.
"We live in a part of the world where there is so much going on. To deny that travel, leisure and lifestyle are part of that would be foolish on our part," said editor Michael Vatikiotis.
According to Vatikiotis, the new section does not mean a dilution of the 58-year-old magazines' core focus of providing news and analysis of Asian business developments.
He said the magazines' style and philosophy would continue to be reflected in the features in the new section.
"In the first edition we wanted to look at fusion food not in a cliched way, but in a way that would inform as well as guide," he said.
Vatikiotis said the increasing frequency with which business people travelled around the region had created a demand for the new section. He said the stories were designed to appeal to those with some knowledge of Asia, but in search of something off the beaten track.
"It used to be that you spent most of your time in the one place, in the one city," he said. "But increasingly I want to know where to go in Tokyo or where to go in Seoul and what are the pitfalls of business travel in China.
"I'd like to see 'Asia life' as something people would clip and keep."
