The new look, designed in-house, was prompted by the recruitment of several new staff, including a new editor in December and a new senior writer and art director earlier this year.
The 17-year-old magazine, published by the Times Periodicals division of Singapore Press Holdings conglomerate, has added more feature stories and columns covering baby and toddler health, relationships, pregnancy and education issues faced by parents of children aged from birth to nine.
The title will also feature real life accounts on births, raising children and bonding, and a new column for fathers as part of the changes.
"We've changed to reflect the modern Singaporean parent, who wants a career and, at the same time, wants to be a committed parent," said its editor Crispina Robert, a former associate news editor of the New Paper.
"The international publications are a lot more affordable now than before and more people are willing to pay for them but they don't have local content. Local magazines have to cater to that," she added.
To promote the new look, a height chart with photo frames is given away with every copy of the July issue of the magazine, which claims a readership of 32,000 according to Media Index 2002.