Site www.ezeefabcare.com
Websites are best viewed through the eyes of the real end user.
This is a critical point, particularly when it relates to sites in
India, where most users are connecting in a low bandwidth
environment.
In this context, the new website for Ezee Fabric Care from Godrej
Consumer Products at first appears to be a decent effort.
The site has a clean design without extraneous bells and whistles that
can slow the use of the site. It also contains the requisite material,
including user tips and expert advice on clothing care.
However, even in a low bandwidth environment, the site could do
more.
There is no apparent ambition to go beyond the basics of brand
brochureware on the site - nothing that really touches users to convey
more about the personality of the brand.
Good websites have an idea, and this site is sorely lacking one.
This is a shame, because internet users today are looking for sites that
actually engage and interest them.
Even with bandwidth limitations, sites that are based on great ideas can
achieve this. Simplicity, in fact, is often the basis of great
communications ideas.
In the final analysis, the site is simple and clean to look at. But
having viewed it once, I'm searching for a compelling reason why real
consumers would want or need to ever go back a second time.
