MEDIA-I: Leo Burnett wins SK-II digital work from Ion Global
<p>TAIPEI: Leo Burnett Taiwan's interactive arm has won Procter & </p><p>Gamble's SK-II digital business from incumbent Ion Global (formerly Web </p><p>Connection), which held the account for the last three years. </p><p><BR><BR> </p><p>The agency, which also handles above-the-line projects for SK-II, was </p><p>awarded the account based on its e-strategy presentation. </p><p><BR><BR> </p><p>Leo Burnett Taiwan Interactive head, Larry Lok, said: "The e-strategy </p><p>and integrated brand synergy were the key insights that enabled the </p><p>agency to walk away with the business. We will lead with </p><p>consumer-relevant application for skincare customers, and then find </p><p>technology to suit those needs. </p><p><BR><BR> </p><p>Most technology production companies tend to lead with the technology, </p><p>and hope that technology fits with the needs of its customers." </p><p><BR><BR> </p><p>The agency will handle digital strategy and e-marketing, as well as </p><p>maintaining the website. </p><p><BR><BR> </p>