Media Edge adds $8m to India billings
<p>MUMBAI: Fresh from winning one of India's biggest media deals, The
</p><p>Media Edge (TME) has scooped consumer goods company, the Parle Group's
</p><p>combined media assignment worth US$8.5 million.
</p><p><BR><BR>
</p><p>The confectionary and biscuit producer and distributor previously used a
</p><p>roster of agencies for both media and creative. TME is no stranger to
</p><p>Parle. The agency's chief executive, Divya Gupta, said: "Through one of
</p><p>our sister agencies, Everest Integrated Communications, we were already
</p><p>handling more than US$5.1 million of its work."
</p><p><BR><BR>
</p><p>Parle owns 52-year old biscuit brand, Parle G, apart from Krackjack and
</p><p>Monaco, candies Kismi Bar, Poppins and Toffy, and mango drink Frooti,
</p><p>all handled by Everest Integrated Communications. It also has India's
</p><p>leading mineral water brand Bisleri, serviced by Ambience D'Arcy.
</p><p><BR><BR>
</p><p>The latest win allows TME to cap the last quarter on a high note. Before
</p><p>the Parle Group triumph, TME had been appointed agency of record by
</p><p>Indian conglomerate, the Tata Group, for its US$41 million
</p><p>account, an assignment which is spread across 14 of its companies.
</p><p><BR><BR>
</p><p>Following a highly successful last quarter, TME now handles media buying
</p><p>for clients from a range of categories such as automobiles, watches,
</p><p>hotels, tea and beverages, software consultancy and insurance.
</p><p><BR><BR>
</p>
by
|
12/14/2001
MUMBAI: Fresh from winning one of India's biggest media deals, The
Media Edge (TME) has scooped consumer goods company, the Parle Group's
combined media assignment worth US$8.5 million.
The confectionary and biscuit producer and distributor previously used a
roster of agencies for both media and creative. TME is no stranger to
Parle. The agency's chief executive, Divya Gupta, said: "Through one of
our sister agencies, Everest Integrated Communications, we were already
handling more than US$5.1 million of its work."
Parle owns 52-year old biscuit brand, Parle G, apart from Krackjack and
Monaco, candies Kismi Bar, Poppins and Toffy, and mango drink Frooti,
all handled by Everest Integrated Communications. It also has India's
leading mineral water brand Bisleri, serviced by Ambience D'Arcy.
The latest win allows TME to cap the last quarter on a high note. Before
the Parle Group triumph, TME had been appointed agency of record by
Indian conglomerate, the Tata Group, for its US$41 million
account, an assignment which is spread across 14 of its companies.
Following a highly successful last quarter, TME now handles media buying
for clients from a range of categories such as automobiles, watches,
hotels, tea and beverages, software consultancy and insurance.
