Starting in January, Jackson brings to an end a four-year stint with MindShare's sponsorship unit Performance, where he was managing partner, handling clients including Ford, SAP, Nestle and BP.
His brief is to integrate MEC Access's services into clients' communications plans.
His brief is to integrate MEC Access's services into clients' communications plans.
"An increasing number of marketers are seeing the value in the communications channels offered by MEC Access," said MEC's South and Southeast Asia CEO, Stephen Li. "But they also require rigorous ROI metrics to measure and justify such investments. Mike will help satisfy these needs."
Paul Sng, recently recruited from ESPN, will support Jackson in his role. MEC Access, launched earlier this month (Media, 12 October), has capability across arts, broadcast, cause marketing, celebrity endorsements, film, gaming, music and sport.
Charles Courtier, MEC's global CEO, added: "MEC Access is the biggest sponsorship company within WPP, and probably the largest of its kind in the world. The new unit will help us bolster our Active Engagement proposition."
