To build awareness and change behaviour among China’s smoking masses - one of every three cigarettes smoked worldwide is smoked in China - WLF has teamed up with the Beijing Patriotic Health and Culture Committee (BPHCC) and Beijing television. The campaign is expected to include multimedia public service announcements warning against second-hand smoke, combined with smoking bans in public places.
The first TV public service announcement was broadcast on Beijing TV’s ten channels on 14 May.
