Dimacali's arrival follows changes in BBDO Philippines' management line-up. Jos Ortega will take on a vice-chairman's role as well as head up a new brand and planning consultancy, which rolled out this month. He was previously president and managing director. David Guerrero remains as the agency's chairman and ECD. Said Ortega: "This move allows David and I to focus on what we do best - creative work and strategic planning." Guerrero said that Dimacali would take the agency to the next level of growth. Dimacali has spent more than 15 years with McCann, most recently as executive vice-president for business development and external relations.
McCann veteran Dimacali quits to join BBDO Manila
MANILA: McCann-Erickson veteran, Susan Dimacali, has joined BBDO/Guerrero Ortega as its president and chief executive officer.
