Staff Reporters
Oct 16, 2014

Maxus names new global CEO, replacing Vikram Sakhuja

GLOBAL - Maxus has promoted Lindsay Pattison, its UK chief executive and global chief strategy officer, to global chief ex­ecutive, replacing Vikram Sakhuja.

Vikram Sakhuja
Vikram Sakhuja

India-based Sakhuja became global CEO in August 2012 in a move that made Maxus the first global network to run its operations out of Asia.

The agency said that Sakhuja will remain in the group but declined to comment further.

Pattison will report to Dominic Proctor, the global president of Group M. She will be based in London and New York.

Pattison has been the chief executive of Maxus UK for five years. She was appointed to the additional role of global chief strategy officer in 2012.

Pattison was previously a managing partner at PHD, overseeing accounts including Sainsbury’s and The AA.

Proctor said: "Lindsay has a proven reputation as a leader and is held with enormous regard both internally and by her clients. She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth."

Pattison said: "I think there’s an opportunity for us to grow by strengthening our differences, by being bold to ensure we are not the same as our sister agencies."

Nick Baughan will become Maxus’ UK chief executive.

This article was first published on


Related Articles

Just Published

2 hours ago

What’s the future of events? Trends shift as Covid ...

Companies now consider virtual events a permanent part of the landscape, according to a new study by Splash.

2 hours ago

Levi's tries OMD China on for size to handle its media

The account was previously held by Dentsu X.

2 hours ago

Democracy by design

As an industry, we need to ensure that every product and service we create contributes to the active design of a more inclusive world. The impact of doing so extends beyond the direct outcomes, write AKQA's APAC innovation director.

3 hours ago

Carousell Group's new ad platform enables advertiser...

The advertising arm of the Southeast Asian marketplace business adds DSP adtech capabilities to its offering with the launch of a 'recommerce' buying platform.