Mishra calls time on a three-year stint running Lowe Vietnam and has relocated to Bangkok, Lowe’s regional headquarters.
He said: “Asia has the demographics, but ice cream penetration is still very low. Dairy is not usually part of the diet here. But as affluence rises, consumption patterns are starting to change...”
Mishra will take charge of brands including Magnum, Cornetto, Moo and Paddle Pop three months after the Interpublic agency was awarded the entire Wall’s advertising account in Asia-Pacific (Media, 29 May).
He has plenty of experience working on Unilever brands. Before moving to Vietnam in 2005, he managed Unilever’s household care business at Lowe India. While at Lowe Vietnam, Mishra won an Asian Marketing Effectiveness award for his agency’s campaign for Unilever’s OMO brand in 2007.
Lowe Vietnam’s client service director Vikas Mehta will succeed Mishra as MD.
Lowe's Mishra takes on Unilever account
BANGKOK - Lowe Worldwide has appointed Sabyasachi Mishra (pictured), the MD of its Vietnam operation, as regional business director for its recently acquired Unilever ice cream business.
