Lowe bolsters Unilever creative team

Lowe Worldwide has boosted its creative resources on the regional Unilever account, taking on former Phoenix Ogilvy Sri Lanka executive creative director Ruchi Sharma as CD. <BR><BR> Reporting to Paul Grubb, Lowe's regional ECD on the business, Sharma (pictured) has been tasked with raising creative standards across Unilever's brands in the hair, skincare, oral care and laundry categories, among others. Prior to joining Phoenix Ogilvy, Sharma did stints at Rediffusion Y&R, FCB and a freelance assignment with Admerasia Advertising in New York.