Saatchis has signed a deal with Hong Kong Cable TV, which will produce 13 35-minute episodes based on Roberts' book, which has been translated into Chinese for launch next month.
The series should be completed early next year and may be aired in Australia and Canada. Said Saatchis China CEO Pully Chau: "It's not just about marketing. These brands are part of our lives."
Lovemarks to go across China via Cable TV series
Lovemarks, the book on branding by Saatchi & Saatchi global CEO Kevin Roberts, is to be made into a Chinese-language TV show and broadcast across China.